Our Story

Hello Molly started with two dreamers and a living room. These dreamers knew that quality fashion didn’t have to break the bank, but it would be up to them to shake things up. So with just a few bucks in their pockets, and a great business name, Hello Molly was born.

From the moment hellomolly.com went live in September 2012, featuring a small, carefully curated collection of garments, the dreamers knew they had something special.

They didn’t have a lot of customers at first, but the ones that did take a chance on Hello Molly at the beginning, kept coming back.

So based out of their cramped living room, the dreamers cherished every order, packed every parcel as if it were a gift and handled every customer query with care and love. And thanks to their dedication, their small homegrown operation grew into an extraordinary business.

Today, Hello Molly is a lot more than two dreamers and a living room. With a warehouse full of the latest fashions and accessories, plus a happy team of passionate workers, we strive everyday to go above and beyond for our shoppers.

Drawn to our ideal of femininity, confidence and creativity, the Hello Molly customer is a romantic, a free spirit and a trendsetter. We put her needs and desires above everything. And she knows it.

Thanks to her loyalty, we’ve transformed Hello Molly from a dream into one of Australia’s most successful online boutiques. Along the way, our ideas may have been copied, but our passion can never be poached. That’s what sets us apart and that’s how we’ll continue to grow and evolve into an authentic lifestyle brand.

We hope our story inspires you just as our customers inspire us everyday.

Hello Molly

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